Athens Tour Guide
Local tour guide in Greece
Mission
Sell private tours in Greece on the Web
Objectives
- Create the whole online presence in order to get clients for private tours in Greece.
- Create and execute the Online Marketing Strategy in order to maximise the visibility
Results
- Ranked number 4 on Google Search Results for the extremely difficult keyword "athens tour guide".
- Google PageSpeed score: 96% Desktop, 66% Mobile
Screenshots
No items found.
Execution
I took the following steps and activities:
Branding
- Logo design
- Color Palette definition
Information Architecture and Content Development
- Structure the content needed or the website: Tours, About Me, Contacts
- Develop the content for each page
Website Creation
- Homepage
- Tour Pages
- Contact Page
- Livechat
- Standard conversion rate optimisation techniques: Inclusion of Tripadvisor badges, inclusion of reviews
- Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet
Google SEO Optimisation of the Website
- Optimisation of meta tags
- Optimisation of textual content
- Optimisation of images
- Optimisation of internal linking
Local Business presence optimisation
- Set up and optimise Google Business listing for Google SERP and Google Maps
- Facebook Page optimisation
- Instagram optimisations
- Apple maps submission
Google Ads
- Set up of the Google Ads campaign
- Optimisation of the campaign
Tools set up
- Google Tag Manager
- Google Analytics
- Facebook Pixel
- Facebook Conversion Tracking
- Crisp Livechat
